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Resume

Experience

Philips_logo_new.svg.png

Boston, MA

04/2022 - 04/2023

SENIOR DESIGN STRATEGIST

DESIGN CONSULTING

01/2020 - 04/2022

DESIGN INNOVATION

STRATEGIST

Boston, MA

04/2017 - 01/2020

DESIGN BUSINESS LEAD

PHILIPS HEALTHWORKS

Boston, MA

Collaborated with healthcare providers, government, and industry leaders to define strategic initiatives and design solutions for improved access to quality care, efficient clinical workflows, and innovative patient services.
 

  • Enabled senior leader alignment on shared vision and accelerated decision making on key initiatives.

  • Strategic support for growth of strategic partnerships with leading hospitals (US and LATAM).

  • Led research planning, insight generation, concept ideation, experience, and service design activities.

     

Led mid-term (Emerging) and long-term (Future) Innovation strategy projects in collaboration with research and portfolio marketing teams for different business units.  
 

  • Co-created Value Propositions that are meaningful to customers, technically feasible and viable as a business.

  • Developed user experience scenarios and service blueprints to visualize and make opportunities tangible.

  • Increased speed to market and revenue by defining strategic product, service, and technology roadmaps.
     

Design Lead for Philips Ventures, a global team of investment and innovation professionals focused on early commercial stage digital health investment opportunities.
 

  • Developed a scalable framework for startup collaboration definition using a lean sprint-based approach.

  • Supported the development of a business readiness assessment tool and playbook for venturing initiatives.

  • Partnered with communication design teams to deliver multi-channel narratives (web, presentations, videos).


     

Philips HealthWorks delivers dedicated acceleration programs for early-stage internal ventures and for collaborations with Health Tech innovation startups around the globe.
 

  • Led a global design team supporting HealthWorks’ programs in the US, Netherlands, India, Germany & China.

  • Co-Developed tools, methods, workshops, strategic framework, and communication narratives for programs.

  • Helped define and de-risk viable collaboration models with startups and faster paths to market for internal ventures, using design thinking and lean startup tools and methods.

STARTUPGRIND_LOGO.jpg

Boston, MA

01/2016 – 01/2018

BOSTON DIRECTOR

A global startup community, delivering education, connections, and opportunities to help startups and scaleups grow.
 

  • Led Boston chapter, built partnerships with sponsors, promoted and hosted monthly live events with founders, investors, and influencers to share success stories, failures, and advice.

     

Boston, MA

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01/2011 – 04/2017

VICE PRESIDENT INNOVATION

01/2008 – 01/2011

DIRECTOR - DESIGN STRATEGY

THE MEME is a strategic design consultancy focused on helping organizations discover opportunities for growth by developing human-centered product and service experiences. Clients included Samsung Electronics, LG, Microsoft, iRobot, Dana-Farber Cancer Institute and Boston Children’s Hospital amongst others.

  • Mentored multi-disciplinary teams and led integration of primary and secondary research, market and consumer insights, prototyping of product and service design concepts, and business innovation.

  • Engaged with client organizations and stakeholders to assess project needs and develop project proposals.

  • Led production of final deliverables and presentation to client senior level executives.

  • Supported marketing and business development through public speaking engagements and networking events.

  • Curated and moderated quarterly panels on innovation in Healthcare, Internet of Things and Education.
     

Led multi-disciplinary teams in designing meaningful user experiences, leveraging the impact of digital technologies on their customers, products, and services.

  • Planned and conducted user research, market studies and technology trends assessment to develop consumer insights for new product and service design.

  • Developed personas, detailed scenarios, and design concepts for different industries including consumer electronic products, automotive, financial, and healthcare services.

     

Education

2035 - 2035

UNIVERSITY NAME

Degree Level

University Location

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.

 

I’m a great place for you to tell a story and let your users know a little more about you.

2035 - 2035

UNIVERSITY NAME

Degree Level

University Location

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.

 

I’m a great place for you to tell a story and let your users know a little more about you.

Professional skillset

Entrepreneurial Mindset

Go-to-Market Planning

Teamwork & Collaboration

Digital Analytics

Languages

English (native)

French (proficient)

Spanish (proficient)

© 2023 by Carlos Cardenas.
All Rights Reserved

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